Drop ‘obscene’ deo ad: Govt to Twitter, YouTube | India News

NEW DELHI: The information and broadcasting ministry on Saturday directed a TV channel and social media giants Twitter and YouTube to pull down from their platforms the “derogatory and obscene” advertisements of a deodorant brand, Layer’r Shot. Several social media users as well as Delhi Commission for Women chief Swati Maliwal said the series of suggestive ads were said to be trivialising sexual violence against women.
The ministry’s action followed advertising self-regulatory body ASCI deeming the ads to be in violation of advertisement codes. In separate emails to Twitter and Facebook, I&B ministry’s assistant director (digital media), Kshitij Aggarwal cited various sections of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules 2021 to ask the platforms to take down the offensive ad.
“The above mentioned videos are detrimental to the portrayal of women in the interest of decency or morality, and in violation of the Rule 3(1)(b)(ii) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, which inter alia provides that the users shall not host, display, upload, modify, publish, transmit, store, update or share any information which is insulting or harassing on the basis of gender,” Aggarwal said.
Mentioning that the ads were also broadcast on television, he said that the Advertising Standards Council of India (ASCI), which lays down the code for self-regulation in advertising on TV in accordance with the Cable Television Network Rules 1994, “has also found the video to be in violation of its guidelines”.
Apart from offending the I&B ministry, the ad irked social media users who referred it to ASCI on Friday, and Maliwal, the DCW chief.
Maliwal wrote to I&B minister Anurag Thakur on Saturday about the “misogynistic” perfume advertisement being aired on television.
She also issued notices to the Delhi Police cyber crime branch demanding registration of an FIR and removal of the content from mass media. Delhi Police has been asked to provide an action taken report on the matter by June 9.
Devendra Patel, founder of Adjavis Venture Ltd, which owns the Layer’r Shot brand, claimed he was caught unawares about the controversy or even the complaint filed by Delhi Commission of Women (DCW) as he was travelling for two days.

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